Strut This is a women's activewear business that specializes in trendy and high-quality workout clothes. The company was struggling to increase their online sales and reach new customers, so they partnered with Direct Turn to help boost their revenue and grow their customer base.
Direct Turn first took over management of Strut This's e-commerce store, optimizing the website for better user experience and search engine optimization. We also implemented new features such as product reviews and a more user-friendly checkout process. These updates helped to increase the store's conversion rate and average order value. We facilitated and managed the implementation of a more user-friendly UX/UI experience.
In addition to managing the e-commerce store, our agency also implemented a comprehensive digital marketing strategy for Strut This. This included a mix of paid advertising on social media platforms, email marketing campaigns, and influencer partnerships. Our agency also helped Strut This to create engaging, high-quality content for their social media channels and blog, which helped to increase brand awareness and drive more traffic to the e-commerce store.
Email marketing was a key component of Direct Turn's strategy for Strut This. We started by creating a targeted email list of potential customers, which we segmented based on demographics, purchase history, and interests. This allowed us to send highly personalized and relevant emails to each segment of the list, increasing the chances of conversion.
We created a series of automated email campaigns, such as abandoned cart emails, post-purchase follow-up emails, and re-engagement emails. These campaigns helped to increase the conversion rate and average order value by reminding customers of their abandoned cart items, providing them with a discount code or free shipping to encourage them to complete their purchase and sending them exclusive offers and discounts to keep them engaged with the brand.
Direct Turn also helped Strut This to establish influencer partnerships that helped to increase brand awareness and drive more traffic to the e-commerce store. We identified influencers who had a strong following in the activewear and fitness niche, and who aligned with Strut This's brand values. These influencers were then provided with Strut This's products to showcase on their social media channels, and in return, they promoted the brand to their followers.
We were able to reach a large and engaged audience through influencer collaborations, which helped to increase brand awareness and drive more traffic to the e-commerce store. It also helped to establish Strut This as a trusted and reputable brand in the activewear industry.
Direct Turn also managed Strut This's social media channels, creating high-quality content and engaging with the brand's followers. We helped Strut This to establish a strong presence on Instagram, Pinterest and Facebook, by curating a visual storytelling strategy that showcased the brand's products and values.
We also ran social media advertising campaigns, which helped to increase the reach and engagement of Strut This's posts and drive more traffic to the e-commerce store. In addition, we also implemented a social media listening strategy to monitor and respond to customer feedback, which helped to improve the overall customer experience and establish a loyal customer base.
The results of our efforts were impressive. Strut This saw a 125% increase in revenue within the first 6 months of working with our agency. Additionally, the number of new customers increased by 50% during the same time period. Strut This's success is due to our agency's ability to provide a holistic approach to their digital marketing. By managing their e-commerce store, implementing a comprehensive digital marketing strategy, and creating engaging content, we were able to help Strut This increase their revenue, reach new customers, and ultimately grow their business.
